The Channel Crew is a channel sales and marketing consultancy connecting technology vendors, Trusted Advisors, and ecosystem partners. The network where every stakeholder meets their next best customer.
The consultancy that sits at the
center of the channel.
The Channel Crew connects technology vendors with the Trusted Advisors (MSPs, MSSPs, VARs, System Integrators, telecom agents, and AI service providers) who hold the warm B2B relationships their products need. With more than five hundred years of combined channel experience, we help vendors design partner programs, recruit the right partners, and stand up the back-office infrastructure that drives measurable revenue.
SaaS, AI, and hardware companies rely on indirect sales partners to reach and serve business customers.
MSPs, VARs, System Integrators, MSSPs, and Consultants with deep, value-driven relationships. They're the first call for businesses seeking tech solutions.
Distributors enable licensing, recruitment, onboarding, and financing. They drive growth through marketing, relationships, and product awareness.
Businesses turn to trusted advisors for tech solutions. They help solve problems and gain a competitive edge, often through AI.
Each group comes to us for different reasons. Select your role to learn exactly how The Channel Crew helps you grow.
From startups standing up their first channel program to enterprise giants evolving mature ecosystems, we design, build, and activate the partner programs that scale your revenue.
See How We Help VendorsThe consultants, MSPs, MSSPs, VARs, and agents who hold warm B2B buyer relationships. We help you grow your practice, expand your vendor portfolio, and win more business.
See How We Help Trusted AdvisorsThe platforms and back-office systems that keep the channel running. We integrate with you, recommend you to clients, and bring you visibility across the full channel ecosystem.
See How We Work with PartnersIn an industry inundated with complexity, Rick Beckers stands out as a pioneering force in the indirect channel. The Channel Crew has been transformative in technology sales, and Rick's commitment to digital marketplace innovation has made a measurable impact on partners, vendors, and distribution.
Rick holds a prestigious position among the "Top 100 Channel Consultants Worldwide," a title earned through decades of dedication and unmatched expertise. His ability to distill complex channel strategies into actionable insights is unparalleled, and his commitment to fostering growth in others is genuinely transformative.
No pressure, no commitments, just a direct conversation. Tell us where you are and where you want to go. We'll be honest about whether and how we can help.
No pressure, no commitments. Just a chat to see how we can support you.
A Channel Crew strategist will reach out within one business day to start the conversation.