Be in the room when the stack is designed.
When we map a vendor's channel architecture, your platform is one of the options on the whiteboard. That's a level of access most partnerships never get.
PRM, CRM, TCMA, CX, and marketplace platforms: you're the connective tissue of the channel ecosystem. The Channel Crew integrates with you, recommends you to our clients, and brings you visibility across our network of technology vendors and Trusted Advisors.
The Channel Crew works with platforms across every back-office category. Where you fit shapes how we partner.
The system of record for partner programs: tiers, deal registration, enablement, and reporting.
The pipeline backbone that ties partner-sourced revenue back to the vendor's broader go-to-market.
Co-branded campaigns, partner-led demand generation, and the content engine that powers it.
Onboarding, success, and renewal infrastructure that keeps partner-sold customers happy and growing.
Where the channel actually transacts: catalog, quoting, ordering, billing, and commission flows.
When The Channel Crew designs a partner program for a technology vendor, the back-office stack is part of the strategy from day one. That's where you come in.
We bring you into the conversation early, recommend you when the fit is right, and integrate cleanly so your platform becomes the way our clients run their channel.
We only recommend platforms we trust. Inclusion in our stack is earned, not paid.
We help our vendor clients stand up your platform the right way, so adoption sticks.
Five hundred years of combined channel experience, available to your product and GTM teams.
Your platform gets visibility across our vendor clients and 170,000+ Trusted Advisor network.
Partnering with The Crew puts your platform in front of the people actually making channel infrastructure decisions.
When we map a vendor's channel architecture, your platform is one of the options on the whiteboard. That's a level of access most partnerships never get.
Our vendor clients aren't browsing. They're standing up programs, replatforming, or scaling. When we recommend your platform, it goes to a buyer with budget and a deadline.
Your platform shows up where partners live: in the programs they join, the marketplaces they transact in, and the deal-reg systems they use every day.
We're always looking to deepen relationships with the platforms that keep the channel running. If your category fits, we'd like to understand your product and figure out where we line up.
Prefer a direct line? Email partnerships@thechannelcrew.com and a Crew member will reach out within two business days.